New Technology, Old Problems

New Technology, Old Problems

Source: Fifa.com From my previous article entitled ‘VAR: The Good, The Bad and The Ugly’, readers will be aware that FIFA has made a progressive movement towards a greater usage of technology in football. In that article, mention was made of the negative effect of VAR...
Growing Toxicity between Sport and Sponsorship

Growing Toxicity between Sport and Sponsorship

Source: RAND Corporation Sponsorship has been an increasingly crucial and indispensable part of sports. An important element of sponsorship is its ability to generate brand awareness, construct different marketing platforms and initiate networking...
Rally round the West Indies!

Rally round the West Indies!

In 1993 David Rudder encapsulated support and faith in the West Indies Cricket team in a few lines. Despite our diminishing cricket stronghold, the love for the sport and support increased. In 2022, we stand testament that rallying round the West Indies continues to...
Take Charge Of Yuh Property!

Take Charge Of Yuh Property!

Sport, while simply a pastime and perhaps a way of relaxation and exercise for some, is very much an avenue for financial freedom and sustenance for others. For many athletes, sport is their bread and butter and protecting their ability to ply their trade thus...
The Unveiling: Chequeda De Boulet

The Unveiling: Chequeda De Boulet

In this feature we’ll be hearing from a Trini gem! Chequeda De Boulet is a 20 year old professional and very talented badminton player coming from Princes Town, Trinidad and Tobago. She has already represented her country in several international tournaments...